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国际营销管理(英)International Marketing Management

1. Course Code:  20014081

2. Course Type: Required Course

3. Teaching Hours: Total 32 hours, 2 hours each week  

4. Credits: 2

5. Prerequisites: Senior Students with the completion of Micro Economics, Macro Economics, Management, Management Accounting, Business Law and New College English.

6. Teaching Objectives and Requirements

1Knowledge Required:

The course will be structured on the foundation of international marketing management. After completing the course, the students will be able to have a comprehensive understanding of the global marketing.

2Capacity Required:

The course makes students master international marketing theories and approaches, international marketing issues, and understands what it takes to be a successful international marketing manager.

7. Core Teaching Contents

Foreign Entry, Local Marketing, Global Management

8. Textbook

The text for the course is International Marketing Management by Jun Yang, Jishu Shao, published by McGraw-Hill Companies, Inc.

9. References

Global Marketing Management, published by Pearson Education, Inc., written by Warren J. Keegan, 2007

Managerial Communication: Strategies and Applications, published by Irwin/McGrow-Hill, written by Lary R. Smeltzer and Donald J. Leonard, 1994

10. Assessment and Grading

1Course Character: Examines Course

2Exam Type: Open Book Exam

3Grading:

Grades will be assigned on the basis of the following percentages:

Final Examination                              40%

Midterm Examination                           25%

Written Assignments/Quizzes                     20%

Attendance                                   10%

Degree of participation                          5%

TOTAL                                      100%

11. Teachers Required

The course should be taught by teachers who have master degrees and above or have lecturer titles or above.