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企业经营模拟实验室

   企业经营模拟实验室于2012年9月进行扩建,其前身为2008年9月建立的沙盘实验室。实验室占地面积约150m2,拥有学生用计算机72台、教师用计算机机1台,电子白板、多媒体、大型服务器等高端设备,并安装有企业经营模拟、企业战略决策、市场营销、电子沙盘软件、管理信息系统教学软件等。

   企业经营模拟实验室是高校工商管理相关专业重要的教学实践平台。本实验室主要针对工商管理、物流管理、市场营销、房地产专业开设:企业经营模拟、企业战略决策、市场营销策略等综合实验。为本专业学生熟悉企业营销、决策等管理的具体流程提供了实验平台。提高学生的学习兴趣,发挥其教学主体的能动性,从而提高教学质量,提高综合实践能力、就业能力。

                                  Simulation Laboratory of Business Operation

  Simulation Laboratory of Business Operation was expanded in September 2012, and was established in September 2008. The total floor area of the lab is around 150 m2, including 72 computers for students, one for professor, electronic blackboard, multi-media, massive server, etc., and pre-installed software of business simulation, business strategy making, marketing, electronic sand table and information system management software, etc.

   Business Operation Simulation lab is an important teaching practice platform for higher education of business administration and other related courses. The lab focus on the majors of business administration, logistics management, marketing and real estate: business operation simulation, business strategy making, and marketing strategy experiments. Created an experiment platform for students learning business marketing, decision making and management procedures. It improves students’ interest of learning, and develop the initiative of the teaching subject, thus improve the teaching quality, integrated practical ability and competence for jobs.

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